DownTheFunnel Newsletter

Let’s be real:
Most funnels in real estate investment, financial services, and high-end coaching are a mess.
They’re stitched together with tools that don’t talk to each other.
They ask for too much, too fast.
They treat cold traffic like warm referrals — and then wonder why no one converts.
At HeresMe, we’ve audited over 100 funnels, generated $300,000+ in revenue for our clients, and rebuilt lead systems for REI firms, fractional CFOs, wealth advisors, high-end fitness coaches, and even matchmakers scaling their offers.
And we see the same pattern every time:
✅ Great offer
✅ Great founder
❌ Broken buyer journey
❌ Limited to no brand storytelling
So we launched a new content series to fix it — DownTheFunnel
The tagline is even better: Reviewed + Sometimes Roasted, Always Rebuilt.
Each week, we review, in video a real customer journey from a service-based business.
Sometimes it's a brand you know.
Sometimes it's a boutique firm you’ve never heard of.
And sometimes — it’s a founder like you, brave enough to open the doors and let us rebuild the system to create an exceptional customer experience.
Who it’s for:
If you're a founder, consultant, or service operator in industries like:
- Real estate investment
- Wealth management or fractional finance
- High-end fitness and wellness
- Matchmaking
And you're...
Relying too much on referrals
Wasting time on unqualified leads
Getting “meh” results from paid ads and organic socials
Still stuck doing founder-led sales with no system behind it
Then this is for you.
What we do:
Using our Total Client Experience Business Blueprint, we map out:
- Where the customer journey breaks
- Why conversion stalls and examine the data
- How do we rebuild the funnel to scale
- And what you can do to fix it — without spending 6 months rebuilding from scratch
What you’ll get in the newsletter:
- Real funnel reviews (with receipts — and respect)
- Behind-the-scenes of systems we use to scale 6–7 figure brands
- Conversion psychology + data + system design breakdowns
- Tactical playbooks and audits from our team
- And yes, a few light roasts (always with love)
If you’re a high end service business or a founder who wants:
✅ More qualified, inbound leads
✅ Automation that feels personal
✅ A system that runs even when you're not in the DMs
Then DownTheFunnel is for you.
→ Subscribe here: https://downthefunnel.beehiiv.com/subscribe
Let’s go DownTheFunnel — together.