April 6, 2025

DownTheFunnel Newsletter

Let’s be real:

Most funnels in real estate investment, financial services, and high-end coaching are a mess.

They’re stitched together with tools that don’t talk to each other.

They ask for too much, too fast.

They treat cold traffic like warm referrals — and then wonder why no one converts.

At HeresMe, we’ve audited over 100 funnels, generated $300,000+ in revenue for our clients, and rebuilt lead systems for REI firms, fractional CFOs, wealth advisors, high-end fitness coaches, and even matchmakers scaling their offers.

And we see the same pattern every time:

✅ Great offer

✅ Great founder

❌ Broken buyer journey

❌ Limited to no brand storytelling

So we launched a new content series to fix it — DownTheFunnel

The tagline is even better: Reviewed + Sometimes Roasted, Always Rebuilt.

Each week, we review, in video a real customer journey from a service-based business.

Sometimes it's a brand you know.

Sometimes it's a boutique firm you’ve never heard of.

And sometimes — it’s a founder like you, brave enough to open the doors and let us rebuild the system to create an exceptional customer experience. 

Who it’s for:

If you're a founder, consultant, or service operator in industries like:

  • Real estate investment
  • Wealth management or fractional finance
  • High-end fitness and wellness
  • Matchmaking

And you're...

Relying too much on referrals

Wasting time on unqualified leads

Getting “meh” results from paid ads and organic socials

Still stuck doing founder-led sales with no system behind it

Then this is for you.

What we do:

Using our Total Client Experience Business Blueprint, we map out:

  • Where the customer journey breaks
  • Why conversion stalls and examine the data
  • How do we rebuild the funnel to scale
  • And what you can do to fix it — without spending 6 months rebuilding from scratch

What you’ll get in the newsletter:

  • Real funnel reviews (with receipts — and respect)
  • Behind-the-scenes of systems we use to scale 6–7 figure brands
  • Conversion psychology + data + system design breakdowns
  • Tactical playbooks and audits from our team
  • And yes, a few light roasts (always with love)

If you’re a high end service business or a founder who wants:

✅ More qualified, inbound leads

✅ Automation that feels personal

✅ A system that runs even when you're not in the DMs

Then DownTheFunnel is for you.

→ Subscribe here: https://downthefunnel.beehiiv.com/subscribe 

Let’s go DownTheFunnel — together.